Why Responsive Web Design is Important

Have you ever surfed the web on your phone and pull up a website that a shrunk down version of a desktop site? As a user experience that is not exactly ideal.

Google Takes Action

On April 21, 2015 Google released their mobile-friendly update of their search engine algorithm to address this problem. The change was so significant that the update was know as Mobilegeddon. This change placed a great deal of importance on a website’s mobile presence

For mobile design elements requirements included:

  • readable text without requiring zoom
  • adequate space for tap targets is needed
  • no horizontal scrolling should be needed

Google has followed that up with additional updates focused on the importance of mobile-first. So this is critical to your websites success on Google, as well as your user’s experience.

In order to ensure your website offers a user experience that works on handheld devices there are two approaches.

  1. Create separate versions of the site for each device
  2. Use responsive design

Clearly the most efficient method is to use responsive design.

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